It was first aired on television in a UK advertisement in 1958 and has remained the slogan for the brand in the UK and other markets since then. But the most famous slogan, the oldest such slogan, which has been unchanged since it was launched, is undoubtedly “Have A Break, Have A Kit Kat” by Kit Kat!ĭonald Gilles, an advertising executive in the well-known agency JWT in London, coined the “Have a Break, Have a Kit Kat” slogan in 1957. There are many such iconic slogans in the marketing world – “Just Do It” (Adidas), “A Diamond Is Forever” (DeBeers Diamonds), “The Ultimate Driving Machine” (BMW) and more. This not only helps engage its customers but also provides a trigger for associations with the brand, which in turn leads to more sales! “Have A Break, Have A Kit Kat” – how advertising history was made!Įvery brand tries to have a memorable slogan or tagline. Kit Kats come in different flavors, including milk, dark and white chocolate. Each finger on the bar can be broken off individually. The standard bar comprises two or four pieces, each of which is made up of three layers of wafer separated by a chocolate layer.
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In the United States, It is produced under license by the Hershey Company’s H. Nestlé now owns the Kit Kat brand worldwide after it acquired the Rowntree company in 1988. It was launched in Japan and the US In 1970, and today it is consumed in more than 70 countries worldwide. Kit Kat reached foreign shores for the first time in 1950 when it was launched in Canada, South Africa and Australia. The standard brand colors (red and white) and the use of milk chocolate recovered in 1949, after the war ended. During the Second World War, the lack of dairy products such as milk forced the company to change its product composition. In its early years, the basic recipe of Kit Kat was simply cookies and milk chocolate. The bar was rebranded as Kit Kat Chocolate Crisp in 1937, and just “Kit Kat” at the end of the Second World War. The two-finger bar was launched a little over a year later, in 1936. This led to the development of the four-finger version of the bar.
The Kit Kat bar was first launched by Rowntree on 29 August 1935 as “Chocolate Crisp” and was sold only in London and the south of England.Īn employee at the York factory of Rowntree suggested developing a “chocolate bar that a man could take to work in his pack up”. Let us now explore how one of the most famous slogans in advertising history was created, and how it has become a part of folklore – a lifestyle statement that can be adapted to any and every situation! Kit Kat – the background Anyone who has ever nibbled on a piece of chocolate will confirm that the best chocolate confection is Nestlé’s Kit Kat – a wafer bar of four “fingers” covered with dark chocolate.įrom its origins in the county of York in the United Kingdom 87 years ago, Nestlé’s Kit Kat has not only remained a much-loved chocolate snack the world over, but it has also created marketing history, and shaped marketing as we know it today, with just seven words – “Have A Break, Have A Kit Kat”!
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